Is TripAdvisor a Wolf In Sheep’s Clothing?


I always thought that TripAdvisor was a neutral Travel Advisory site until I recently discovered that TripAdvisor is actually a giant Travel Marketing Agency as well as a Travel Information site. Then someone pointed out that they thought this could possibly create a conflict of interest – even causing some to see TripAdvisor as a “wolf in sheep’s clothing.”

I also discovered recently that TripAdvisor had posted info that seemed to be a malicious attack on one of its competitors (who is a friend of mine) – by posting inaccurate accusations which were only opinions rather than true facts. When the competitor-under-attack responded in a professional manner with accurate information asking TripAdvisor to post a polite informative rebuttal, TripAdvisor refused to: saying it was “inappropriate content.” Inappropriate Content? A nice rebuttal stating genuine facts to correct the untruthful information posted about a company is inappropriate content? After doing more research online about TripAdvisor, I saw an article written by a well-known Hawaii Travel executive who made the comment that “information found on TripAdvisor is questionable at best.” In consideration of the above, I’ve found it necessary to inform the travel consumer of these disturbing facts.

I also learned that TripAdvisor is actually a giant Travel Agency stating that they are “the world’s largest travel site.” This should obligate them to be cautious when posting information that could falsely slander smaller competitors, especially when they claim to be “an unbiased travel information site.” The very high standards I expect from such an “advisory site” are now somewhat in question. Is a site allowing the posting of defaming, untrue facts and slanderous information in the name of a review-site what a wise consumer needs for unbiased accurate information to make their travel decisions?

Recent online research has also revealed that oftentimes travel agents will post negative comments on TripAdvisor (which are their opinions – not facts) about competitors and then list their company so the consumer will look to them. This is even more bizarre! Also, I would challenge someone who is considering TripAdvisor to advise them – to first search the phrase “TripAdvisor Reviews” on Google. I was shocked when I searched this and read the reviews about TripAdvisor. There are hundreds of bad reviews therein; especially from smaller companies who claim to have been falsely and maliciously attacked and harmed by the questionable info which was posted on TripAdvisor. These companies claim that when they’ve approached TripAdvisor with facts proving the negative info posted about them was false, TripAdvisor would not allow the due rebuttal. This greatly confuses me.

I end by saying I am disappointed to see the questionable marketing methods and travel information mentioned above. I challenge TripAdvisor to be very fair and balanced with their reviews. Sadly, integrity in the business world is rapidly becoming a thing of the past. It’s our Company’s old-fashioned policy to have a thoroughly informative Website with factual unbiased information so the prospective consumer can make the right decisions, and without exposing them to false comments about our competitors. I’ve always believed that wholesome honest competition is good for the business market. It helps keeps prices down and results in better products for you, the consumer. I invite you to learn more about Aloha Hawaiian Vacations’ products and to read our client reviews from real people who even offer their first and last names with their addresses by clicking the link below.

Reviews of Aloha Hawaiian Vacations:

About Aloha Hawaiian Vacations:

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Aloha Hawaiian Vacations’ Credentials:

ABOUT THE AUTHOR: Wayne Overman, founder and CEO of Aloha Hawaiian Vacations, has lived in the heart of Waikiki for more than twenty years and calls Waikiki Beach his “front yard.” He has devoted over thirty years thoroughly exploring, photographing and authoring publications about Maui, Kauai, the Big-Island of Hawaii plus Hawaii’s lesser islands – as well as his home island of Oahu. He has been privileged to have personally known, and has worked and “rubbed-shoulders” with, many of Hawaii’s legends throughout the years – such as Al Harrington (Hawaii Five-0), Don Ho, Chuck Machado, Doug Mossman, Hoku, Charro, Roy C. Kelley & The Kelley Family, George Correia, Tom Moffatt, Ron Howard, Bruno Mars, Jim Nabors, TV’s Lost stars, Hawaii Five-0 stars, and many other prominent figures in Hawaii’s Tourism and Entertainment Industries. **** Today Wayne is recognized as one of Hawaii’s foremost authorities on Hawaii and Hawaii tourism. He is quoted in international travel publications – and Fox News has consulted him for Hawaii news stories. His travel writing and photography are enjoyed worldwide. Wayne’s writing also qualified him a top-runner in an 80’s National Poetry Contest – with awards being presented in Los Angeles by Red Skelton and Phyllis Diller. He is also considered an authority on Hawaiian art and is a close acquaintance of most of Hawaii’s prominent artists, including Wyland, Roy Tabora, Heather Brown, John Pitre, Americo and Eva Makk, Avi Kiriaty, Thor, BH Freeland and Juno Galang – to name a few; and he has sketched and collaborated with several of these artists to create some unique Hawaiian art “collectibles.” **** Wayne founded Aloha Hawaiian Vacations as a young man – and has enjoyed the company’s growth from a small regional business – to an international Company – which is today a world leader in Hawaii tourism. He designed and developed America’s first non-tour All-Inclusive Hawaii Vacation Package. “Good Quality With Good Value And Service” is his motto. He also owns a Hawaii tourism consulting firm. **** Wayne is a seasoned world traveler – and has seen 93 countries. His travels have taken him around-the-world seventeen times cumulatively. He says, “I have traveled the entire world to see if there is any place to match the glory of Hawaii – and there is none! Hawaii is God’s gift to the world and mankind, and is probably a tiny glimpse of what Heaven is like.” **** He holds a degree in Business Administration and was also working toward a degree in Engineering – which he left to attend an East Coast Bible College after becoming a Christian. Wayne believes travel is one of life’s best educators – and agrees with former US President John F. Kennedy’s quote, “I learned more in one summer traveling abroad than I did in all my years at Harvard University.” However, Wayne also believes that the study of God’s Word trumps all forms of education. He challenges the young people he mentors to read a chapter of Proverbs each day to receive wisdom from above. He volunteers his time as a Hawaii church leader and has also served his country in the military. **** Wayne says that his greatest life accomplishment was raising his two awesome children (Haven & Joseph) who are now leaders of Aloha Hawaiian Vacations. He also believes we are to share that which God has blessed us with – and his family financially supports three Waikiki churches, the annual Resurrection Sunrise Services held on Waikiki Beach, world missions, plus many mainland Christian ministries; and his family also cares for many children-in-need worldwide. Wayne gives “all glory to God - for ALL.”